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Promoting Your Cathy's Express Store
For a successful Cathy's Express Website, you'll need an advertising plan and budget much like the
advertising plan and budget you create for your brick-and-mortar store. For some of you, a presence in cyber
space will be a new, exciting adventure. Promoting a Website may be a new experience for you. The number one
question you'll need to ask yourself is, "What are my sales goals with my new Cathy's Express e-commerce
site?"
Promoting Cathy's Express
Include your Cathy's Express web address on all of your current advertising.
- This includes business cards, company letterheads, your listing in the Yellow Pages, Newspaper and/or magazine advertisements, customer invoices, register receipts, bridal shows/expos and any other form of advertising you utilize in your local areas.
Reach customers by promoting with mailers or utilize e-mail to promote your Cathy's Express Website.
- When a customer registers at your store, make and effort to obtain their e-mail address along with other contact information. Enter special groups by wedding date and send special e-mails that might include a monthly newsletter, notification of special sales & promotions, or send reminders that it's time to order wedding accessories like a guest book, garter, bridal jewelry, and attendant gifts.
Make your web address known to each and every customer who visits your store.
- Utilize your fitting rooms when advertising in your store. Place your personalized
Cathy's Express poster in each and every fitting room to promote your new Cathy's Express Website.
- Place an advertisement with your Cathy's Express web address at your cash-wrap for
all to see. Be sure to include a brochure that customers can take with them. We have consumer
catalogs and post cards available in bulk for a small fee that serve as a perfect marketing tool.
- Have special stickers or magnets printed with your Cathy's Express Website on it.
Your customers can place the sticker or magnet near their computer screen so they'll
always remember to visit your Cathy's Express Website.
Submitting your site to the leading search engines.
- Visit each site individually and look for a link titled "Submit Your Site" or "Add URL" then
fill out the online forms provided. Some search engines allow you to submit your site free of
charge, while others have a fee. Be sure to read all the fine print before submitting your site to search engines.
- List of the most popular major search engines:
Advertise your new Cathy's Express Website by Word of Mouth.
- Tell everyone about this new and exciting aspect of your business. Be up beat and excited
when telling your customers everything they need to know about your new Website. Explain how
your Cathy's Express Website works and let your customers know they can shop 24-hours a day, 7-days a week.
- Many brides and grooms have family members that want to help with wedding expenses. Your
new Cathy's Express Website is a great way for the bride and groom's families to help buy things
for their wedding day. Whether it is a complete wedding collection, personalized gifts, or bridal
jewelry for the wedding party, Cathy's Express is an easy and convenient way for family members to
contribute to the wedding.
Participate in local bridal shows and wedding expos.
- Rent booth space and promote your store and your Cathy's Express Website at all of your
local bridal shows. This is a great way to develop business with local brides. With today's
busy bride, having a Website can be a great tool for her to use when planning her wedding.
- Pass out promotional materials when participating in local bridal shows. Give away items
that your customer will revisit like our consumer catalogs, ink pens, note pads, mouse pads,
or refrigerator magnets with your Cathy's Express web address printed on them.
In-Store Internet Kiosk
- If your budget allows, have an in-store computer terminal with internet access up and
running at all times during business hours. The terminal will give your customer a chance
to check out the site while in the store giving her a better idea of what all you have to
offer. Your sales staff can even use it as a tool when promoting Cathy's Express to their brides.
Utilize Bridal Websites to Promote your Business
- Bridal related search sites prove to be very beneficial to bridal retailers. Those
who search on bridal specific sites are actually brides, which put your company in front
of its target market.
- Below is a list of bridal related search sites that can offer your company national
exposure at a reasonable cost.
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